The Shoot:

In 3rd year at Red and Yellow Creative School of Business, 15 students come together in 9 groups and are assigned 3 different South African brands, and are tasked with designing a campaign for their given brand in a 3 week time period. I along with 14 others crafted a campaign for Athena Athleisure, with my role in the group being lead videographer, photographer, and editor polishing up any visuals captured during the project. I was also in charge of filming the brand film and any studio photographic work, which consisted of macro shots, portrait, and ecommerce photography.